Friday, April 15, 2011

Ranbir Kapoor leaves Imran, Shahid behind


Ranbir Kapoor is way ahead of his contemporaries in the 'ad' race... 

People are often drawing comparisons between Ranbir Kapoor and Imran Khan: Who is the youth icon? Well, the ad world has proved that Ranbir Kapoor is miles ahead in this race. The actor only recently bagged two more endorsement deals in his kitty. 

Ranbir Kapoor is the brand ambassador for as many as nine products. Imran Khan is the brand ambassador of a Cola brand, and it ends there. "Ranbir comes across as a natural. Imran is already married, that changes target audience automatically. Not taking marital status into account, of course Imran Khan is considered 'cute', but Ranbir Kapoor is seen more. He is more prolific, and the youth seems to identify with him," say ad experts. 

"In fact, Ranbir Kapoor has even replaced the likes of Shah Rukh Khan and Hrithik Roshan in a few ads. Shahid Kapoor may be a few years senior to Ranbir Kapoor, but even Shahid doesn't have as many ads as Ranbir does. Ranbir is surely the current flavour, a flavour that's going to be around for a long long time," they add.

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